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Over 75 years in the breading.

You don’t become the nations #1 breading, batter and breadcrumb maker overnight. 1938 saw the start of our revolution. Now we’re 70 fail-safe fresh coatings, griddle and bakery mixes strong. 

How’d it happen?

Good question. We started in the seafood business. People liked our fish, but they loved our batter. And so it began: we’d struck gold. We pulled together chefs from around the world who could help us build the trusted tastes you love with easy-to-use, premium-quality ingredients fresh from the fields.

With a stellar motto–If it’s edible, it’s breadable–and a team lead by the mighty Mr. Golden Dipt® (you know who you are), we grew plate appeal, crunch and superior flavor around the globe.

Now, of course, great product has to be guided by stringent Quality Assurance programs to ensure no matter where the product went, it was fresh, consistent and safe.

And that’s how it is today. No matter where you are in the world, you can turn an ordinary appetizer, salad, entrée or dessert into a signature item—whether it’s a table at home or in the hottest part of town. Now we’ve got sales teams, customer service teams, chefs in the field and more to ensure not only that you get the products you love, but we can help you magic-up a menu that makes mouths water.